Marketing Research
By Naresh K. Malhotra & Satyabhushan Dash Sixth Edition Pearson Publication
Sunday 28 September 2014
Chapter-23 MCQ Report Preparation and Presentation
Chapter-23 MCQ Report Preparation and Presentation
Chapter-22 MCQ Structural Equation Modeling and Path Analysis
Chapter-22 MCQ Structural Equation Modeling and Path Analysis
Chapter-21 MCQ Multidimensional Scaling and Conjoint Analysis
Chapter-21 MCQ Multidimensional Scaling and Conjoint Analysis
Chapter-20 MCQ Cluster Analysis
Chapter-20 MCQ Cluster Analysis
Chapter-19 MCQ Factor Analysis
Chapter-19 MCQ Factor Analysis
Chapter-18 MCQ Discriminate and Logit Analysis
Chapter-18 MCQ Discriminate and Logit Analysis
Chapter-17 MCQ Correlation and Regression
Chapter-17 MCQ Correlation and Regression
Chapter-16 MCQ Analysis of Variance and covariance
Chapter-16 MCQ Analysis of Variance and covariance
Chapter-15 MCQ Frequency Distribution, Cross Tabulation and Hypothesis Testing
Chapter-15 MCQ Frequency Distribution, Cross Tabulation and Hypothesis Testing
Chapter-14 MCQ Data Preparation
Chapter-14 MCQ Data Preparation
Chapter-13 MCQ Fieldwork
Chapter-13 MCQ Fieldwork
Chapter-12 MCQ Sampling : Final and Initial Sample Size Determination
Chapter-12 MCQ Sampling : Final and Initial Sample Size Determination
Chapter-11 MCQ Sampling : Design and Procedure
Chapter-11 MCQ Sampling : Design and Procedure
Chapter-10 MCQ Questionnaire and Form Design
Chapter-10 MCQ Questionnaire and Form Design
Chapter-9 MCQ Measurement and Scaling : Non-Comparative Techniques
Chapter-9 MCQ Measurement and Scaling : Non-Comparative Techniques
Chapter-8 MCQ Measurement and Scaling : Fundamental and Comparative Techniques
Chapter-8 MCQ Measurement and Scaling : Fundamental and Comparative Techniques
Chapter-7 MCQ Causal Research Design : Experimentation
Chapter-7 MCQ Causal Research Design : Experimentation
Chapter-4 MCQ Exploratory Research Design : Secondary Data
Chapter-4 MCQ Exploratory Research Design : Secondary Data
Chapter-3 MCQ Research Design
Chapter-3 MCQ Research Design
Chapter-2 MCQ Defining the Marketing Research Problem and Developing an Approach
Chapter-2 MCQ Defining the Marketing Research Problem and Developing an Approach
Chapter-1 MCQ Introduction to Marketing Research
Chapter-1 MCQ Introduction to Marketing Research
Tuesday 23 September 2014
23. Report Preparation and Presentation
23. Report Preparation and Presentation
22. Structural Equation Modeling and Path Analysis
22. Structural Equation Modeling and Path Analysis
21. Multidimensional Scaling and Conjoint Analysis
21. Multidimensional Scaling and Conjoint Analysis
20. Cluster Analysis
20. Cluster Analysis
19. Factor Analysis
19. Factor Analysis
18. Discriminate and Logit Analysis
18. Discriminate and Logit Analysis
17. Correlation and Regression
17. Correlation and Regression
16. Analysis of Variance and covariance
16. Analysis of Variance and covariance
15. Frequency Distribution, Cross Tabulation and Hypothesis Testing
15. Frequency Distribution, Cross Tabulation and Hypothesis Testing
14. Data Preparation
14. Data Preparation
13. Fieldwork
13. Fieldwork
12. Sampling : Final and Initial Sample Size Determination
12. Sampling : Final and Initial Sample Size Determination
11. Sampling : Design and Procedure
11. Sampling : Design and Procedure
10. Questionnaire and Form Design
10. Questionnaire and Form Design
9. Measurement and Scaling : Non-Comparative Techniques
9. Measurement and Scaling : Non-Comparative Techniques
8. Measurement and Scaling : Fundamental and Comparative Techniques
8. Measurement and Scaling : Fundamental and Comparative Techniques
7. Causal Research Design : Experimentation
7. Causal Research Design : Experimentation
5. Exploratory Research design : Qualitative Research
5. Exploratory Research design : Qualitative Research
4. Exploratory Research Design : Secondary Data
4. Exploratory Research Design : Secondary Data
3. Research Design
3. Research Design
2. Defining the Marketing Research Problem and Developing an Approach
2. Defining the Marketing Research Problem and Developing an Approach
1. Introduction to Marketing Research
1. Introduction to Marketing Research
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